Cristiano Ronaldo: Coca Cola gesture saw $4bn knocked off companys market value – The Athletic

Cristiano Ronaldo: Coca Cola gesture saw $4bn knocked off companys market value – The Athletic
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What happened?

Coca Cola’s shares were worth $56.1 each when the market opened in Europe on Monday.

But by the end of the press conference, they had fallen to $55.2 each.

That is a 1.6 per cent drop in share price, which means a $4 billion loss in market value.

That said, Coca Cola is still worth $238.35 billion overall and the value has since risen back to $55.29 a share.

How did Coca Cola respond to Ronaldo’s comments?

Coca Cola responded to the initial comments by saying “everyone is entitled to their drink preferences” and that everyone has different “tastes and needs”.

A spokesperson added: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

(Photo: UEFA/UEFA via Getty Images)