Liverpool face High Court battle with New Balance over possible Nike kit deal

Liverpool face High Court battle with New Balance over possible Nike kit deal

New Balance has filed a dispute with the High Court over Liverpool’s rumoured record-breaking kit deal with Nike.

The Reds are understood to have agreed a deal with sportswear giant Nike worth a stunning £70million-a-year, which would make the deal, beginning at the start of next season, the biggest in the club’s history.

Liverpool are currently associated with New Balance, whom became their sponsor in 2011, but their £50m-a-year deal expires at the end of the campaign.

Liverpool have entered the final season of their existing kit deal with New Balance

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Liverpool have entered the final season of their existing kit deal with New Balance

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However, according to The Athletic, the Boston-based company insist they have a clause in the deal which means Liverpool must make them aware of any rival offers and give them the opportunity to match the offer.

New Balance has since filed a dispute at the High Court with Liverpool adamant there was no clause in the contract.

A Liverpool spokesperson told The Athletic: “We can confirm that our kit supplier, New Balance, has commenced a legal dispute against the club. We will not be making any further comment during these legal proceedings.”

New Balance agreed to match Nike’s offer as they want to keep one of the biggest clubs in world football in their sponsorship portfolio, and they believe this means they should be granted a contract extension beyond May 2020.

Liverpool, however, said the offer was still not as good as Nike’s due to the latter’s distribution network and presence in key markets.

A New Balance statement read: “New Balance is proud to be the official kit sponsor of Liverpool Football Club. Since 2011, when we entered into a record breaking sponsorship with the club, we have delivered two of the biggest selling home kits for Liverpool fans and we continue to match the ambition and achievements of the club as it grows from strength to strength.


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“As a long standing and committed sponsor, we are keen to continue our strong partnership with Liverpool Football Club and renew our agreement in 2020. In line with our current contract, we have matched the offer made by Nike.

“As part of the contract renewal process, LFC has called into question elements of the agreement and as such we are asking the courts for clarity on this case. Both we and the club are keen to resolve any contractual challenges as quickly as possible and have agreed to an expedited process in the courts.

“New Balance is eager and confident to maintain its sponsorship of Liverpool Football Club and we look forward to continuing our record of success as LFC’s playing kit provider.”